GE launches breast cancer awareness campaign

GE Healthcare takes the Pink pledge with a #SelfBE can save a Life!

On the occasion of Breast Cancer awareness month, GE Healthcare reinforces its mission for a healthier India through its latest initiative #SefBE can save a Life! An informative initiative which aims to spread awareness and underline the importance of self-breast examination as the first step towards detecting cancer.

The campaign which is interestingly shot, features women from all walks of life sharing a light moment to say 'While a #Selfie can save that special moment, a #SelfBE could go a long way in saving your life'! GE Healthcare collaborated with top oncologists in the country to spread awareness on the growing incidence of breast cancer in the country.